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About Us

About Us

World Sports Emporium was founded in 2009 by Muhammad Aslam Ranger. As a fitness enthusiast, Aslam struggled to buy quality fitness equipment in Pakistan. This gap in the market prompted him to open his own retail store – one where people across Pakistan could buy high-quality fitness products and accessories.

We are a Karachi-based company, born out of passion and commitment towards sports and fitness. We are driven by a single minded zeal to realize our vision: to be the first sport of call for sports, recreation and fitness related needs of customers by providing highest quality of service at affordable prices through operations backed by the highest levels of integrity.

We are a physical sports and fitness goods retailer, offering a wide range of quality products, accessories, footwear and apparel at great prices throughout Pakistan.

World Sports Emporium has an excellent blend of accomplished sportspersons and savvy management professionals at its helm. That is what makes us passionate about what we do to be able to offer YOU the best shopping experience with us!

OUR STORES

We have two megastores, our first store which is located opposite the world renowned Headingley Test Cricket Ground in Leeds and our ALL NEW Sheffield megastore which opened in December 2015 by the world’s no.1 batsman: Joe Root is located at the Penistone Road Industrial Estate in Hillsborough.

The new Sheffield store is one of a kind and provides a truly unique shopping experience. Including: Unique bat zone so you can try before you buy, packed with all the biggest brands and over 1,000 bats in stock, a teamwear room so you can try and order your teamwear kit, plus much, much more.

Our Vission

Our Vision

Become a global sporting goods retailer.
Become highly successful and competitive in the international fitness industry market

Our Mission

To build a highly successful brand that can offer a wide range of premium products for sports and outdoor activities to customers, while maintain- ing the highest standards of customer service and adapting to the evolving needs of the market.
To make a positive contribution towards improv- ing fitness and sports standards throughout Paki- stan and promote healthy lifestyles for people across all ages.
Our Mission
Our Values

Our Values

What defines our values is strict adherence to integrity, honesty, and respect for our customers, associates, and business partners. Our communication between our, clients and partners is simple and honest. We hold ourselves to the highest standards of professionalism, which is achieved by careful planning and diligent implementation.
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